These are hard times indeed.
The Covid-19 pandemic has really rocked the way we live our lives to the core.
And so many of us have been forced to adapt as we are, for the most part, forced to spend our days confined to our homes with restricted mobility.
Many of us also lost our jobs or are suffering from losses due to business closures and drops in sales.
But worry not because there are still things you can do to help your business thrive or start your next pandemic business and MAKE IT BIG:
Your store is now virtual
Gone were the days when you had to go to a physical store to buy what you need. E-commerce has made most of the things in life accessible with a touch of our fingertips and was able to deliver products at customers’ doorsteps. And this pandemic has made the transition of most businesses online FASTER. So if you have a business or are thinking of starting one, your priority is to find a way to migrate your business online.
Of course, you have to get your message across. There are so many ways to advertise your products but the fastest way is to get your products and services out on social media. For starters, you can start with Facebook or Instagram. They are easy to start, quick to learn the ins and outs and ad spends (if need be) are lower than going on a more traditional route. The key is to make your page and your content visually cool and captivating to get the audience to notice you.
Whether you do a Facebook live, or you start a consultancy or coaching business using Zoom or Google Meet, it doesn’t matter. People are confined in their homes and are craving for some sort of interaction. And most of them have all the time in the world now that they are just staying at home. So hone your video skills and use to the hilt the power of going live on the platforms available to you.
The wise men of old believed that any tragedy can always be seen as a blessing. The Covid-19 virus may have altered our way of life drastically, but the new normal can also be an opportunity we can take advantage of. All we need is to learn to adjust and adapt quickly. This is especially so if you are in business. So, if you want to stay afloat and keep yourself profitable even during this health crisis, it’s important to embrace fully and master the ins and outs of your business online.
The best time to start was yesterday. It’s never too late.